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PPC Advertising: What is it? When is PPC Advertising Used? Google Ads: How They Work
As a result, Google has developed its own set of advertising principles - called Google Ads - that they follow when advertising on their platform. When users click on an ad from Google, they are taken to a website where advertisers pay them to advertise directly. This means ads appear immediately after the user clicks on them.
PPC advertising can be used in a number of different ways, depending on your goals. For example, you could use PPC advertising to drive traffic and Instant valid leads to your website.
You could also use PPC advertising to target specific audiences, like people who are looking for new bed sheets or people who recently bought a car.
1. Targeting: Because you know exactly who your potential customers are, you can tailor your content to be more relevant and more likely to persuade them.
2. Easy setup: Unlike banner ads that take a lot of time to set up and maintain, PPC ads can be set up literally minutes after uploading your website onto a search engine.